A new way to shop

Tell Nudge what you need. Get your top picks that match your stylebudgetvibeneedsoccasion

Late at night on the sofa he is still scrolling near-identical shirts; the cart shows 0, the clock says 1:47 AM, dinner has gone cold and the film is paused
He holds up the shirt that arrived, far too small, while the phone still shows it looking perfect on a model; the box is packed for return, refund in 7 to 10 days
His phone search for a shirt: the Sponsored result sits on top with Buy now, while the best match for him is down on page 4
Wearing the shirt that faceless strangers rated five stars, he shows it off at a café; his friend says “That’s not you.”
His friends point at his lamp and ask where he bought it and for the link; he has forgotten

You scroll for hours. Still nothing in the cart.

The same product in endless listings, tab after tab, until the evening is gone.

That was your evening.

A film you didn’t watch. A friend you didn’t call. A dinner that went cold while you compared two near-identical air fryers.

You buy on hope, not on fit.

Photos, ratings and size charts describe the product. None of them know your size, your skin or your style.

Then the box arrives. Wrong.

So you book a return, wait for the refund and start searching all over again - or keep something you’ll never wear.

The top result paid to be there.

On big shopping apps, the first products you see are often sponsored. “Best match” can simply mean biggest ad budget.

You bought what was promoted.

The product that actually suited you was four pages down. You never saw it.

Why trust strangers when you have friends?

Anonymous reviews from people who’ve never met you decide what you buy. The friends who know your taste only find out later.

Then a friend says, “That’s not you.”

And you realise one quick opinion before checkout would have saved you a purchase you now regret.

Bought everywhere. Saved nowhere.

Your headphones are on one app, your desk lamp on another, your favourite serum lost in an order history you can’t find.

Someone asks, “Where’s that from?”

You dig through apps, screenshots and old emails - and still send the wrong link.

See all of Nudge in a minute.

Ask, a few quick questions, your top picks, try-on, a Huddle with friends and your Shelf, in one short film.

Ask once. Get your top picks.

Tell Nudge what you’re after, in your own words. It asks a few quick questions about your budget, needs and taste, searches across online stores, and hands you your top picks that match your preferences - each with the reason it fits you. Ranked on fit. Never on who paid.

Live demo · tap to try it
nudgeDemo · Search

Shop with your friends, live.

Start a Huddle and pull your friends in. Everyone sees the same picks, chats and votes in real time, and the Consensus Meter shows which one the group loves. Get the second opinion before checkout, not after.

Live demo · tap to try it
nudgeDemo · Huddle

Every pick. One Shelf.

Everything you save or buy through Nudge lands on your Shelf, so no link goes missing. Keep it private, or share it - when someone asks “where’s that from?”, you send one link instead of ten screenshots.

Live demo · tap to try it
nudgeDemo · My Shelf

See it on you. Live.

Point your camera and see fashion picks on yourself in real time, before you buy. No more “it looked better on the model.”

Live demo · tap to try it
nudgeDemo · Try-on

A new way to shop

Tell Nudge what you need. Get your top picks that match your stylebudgetvibeneedsoccasion

See all of Nudge in a minute.
Ask once. Get your top picks.

Ask once. Get your top picks.

Tell Nudge what you’re after, in your own words. It asks a few quick questions about your budget, needs and taste, searches across online stores, and hands you your top picks that match your preferences - each with the reason it fits you. Ranked on fit. Never on who paid.

Live demo · tap to try it · scroll for the next feature
nudgeDemo · Search
Shop with your friends, live.

Shop with your friends, live.

Start a Huddle and pull your friends in. Everyone sees the same picks, chats and votes in real time, and the Consensus Meter shows which one the group loves. Get the second opinion before checkout, not after.

Live demo · tap to try it · scroll for the next feature
nudgeDemo · Huddle
Every pick. One Shelf.

Every pick. One Shelf.

Everything you save or buy through Nudge lands on your Shelf, so no link goes missing. Keep it private, or share it - when someone asks “where’s that from?”, you send one link instead of ten screenshots.

Live demo · tap to try it · scroll for the next feature
nudgeDemo · My Shelf
See it on you. Live.

See it on you. Live.

Point your camera and see fashion picks on yourself in real time, before you buy. No more “it looked better on the model.”

Live demo · tap to try it · scroll for the next feature
nudgeDemo · Try-on
Late at night on the sofa he is still scrolling near-identical shirts; the cart shows 0, the clock says 1:47 AM, dinner has gone cold and the film is paused
He holds up the shirt that arrived, far too small, while the phone still shows it looking perfect on a model; the box is packed for return, refund in 7 to 10 days
His phone search for a shirt: the Sponsored result sits on top with Buy now, while the best match for him is down on page 4
Wearing the shirt that faceless strangers rated five stars, he shows it off at a café; his friend says “That’s not you.”
His friends point at his lamp and ask where he bought it and for the link; he has forgotten

You scroll for hours. Still nothing in the cart.

The same product in endless listings, tab after tab, until the evening is gone.

That was your evening.

A film you didn’t watch. A friend you didn’t call. A dinner that went cold while you compared two near-identical air fryers.

You buy on hope, not on fit.

Photos, ratings and size charts describe the product. None of them know your size, your skin or your style.

Then the box arrives. Wrong.

So you book a return, wait for the refund and start searching all over again - or keep something you’ll never wear.

The top result paid to be there.

On big shopping apps, the first products you see are often sponsored. “Best match” can simply mean biggest ad budget.

You bought what was promoted.

The product that actually suited you was four pages down. You never saw it.

Why trust strangers when you have friends?

Anonymous reviews from people who’ve never met you decide what you buy. The friends who know your taste only find out later.

Then a friend says, “That’s not you.”

And you realise one quick opinion before checkout would have saved you a purchase you now regret.

Bought everywhere. Saved nowhere.

Your headphones are on one app, your desk lamp on another, your favourite serum lost in an order history you can’t find.

Someone asks, “Where’s that from?”

You dig through apps, screenshots and old emails - and still send the wrong link.

From the first 500
people to shop with it.

Jai
★★★★★
“I asked for a shirt for a friend’s wedding and got three picks that actually fit my budget. No more forty open tabs.”
Jai
★★★★★
“The questions felt like a friend asking, not a form. One minute, and the picks were spot on.”
ZainShopping with Nudge since the first week
Aryan
★★★★★
“Tried the jacket on with my camera before ordering. It looked exactly the same when it arrived. No return this time.”
The first three weeks of beta
500
active shoppers
2,000+
orders placed
★★★★★
“I used to screenshot everything I liked. Now it all sits on my Shelf, sorted and easy to share.”
SarahShopping with Nudge since the first week
Harshdeep
★★★★★
“What sold me is that nothing is sponsored. Every pick comes with a reason, so I actually trust what I’m buying.”
Anushka
★★★★★
“Everything I’ve bought sits on my Shelf now. When friends ask where it’s from, I just send one link.”
★★★★★
“No ads pretending to be recommendations. That alone made me switch.”
VeerShopping with Nudge since the first week
Ananya
★★★★★
“I started a Huddle for my sister’s birthday gift and we all voted on the same picks. Easiest group decision we’ve ever made.”
AnanyaInstagram
Srajan
★★★★★
“It asked me a few quick questions and nailed my style. Felt like shopping with a friend who just gets it.”
Shhrey
★★★★★
“Told Nudge I wanted running shoes under my budget and the top pick was spot on. Didn’t scroll once.”
1,500+
shoppers already on the waitlist.

From the first 500 people to shop with it.

★★★★★
“I asked for a shirt for a friend’s wedding and got three picks that actually fit my budget. No more forty open tabs.”
Jai
Jai@jaivardhankasania
★★★★★
“Tried the jacket on with my camera before ordering. It looked exactly the same when it arrived. No return this time.”
Aryan
Aryan@aryann_malik
★★★★★
“What sold me is that nothing is sponsored. Every pick comes with a reason, so I actually trust what I’m buying.”
Harshdeep
Harshdeep@harshdeep_agrawal
★★★★★
“Everything I’ve bought sits on my Shelf now. When friends ask where it’s from, I just send one link.”
Anushka
Anushka@_.anushka9._
★★★★★
“I started a Huddle for my sister’s birthday gift and we all voted on the same picks. Easiest group decision we’ve ever made.”
Ananya
AnanyaInstagram
★★★★★
“It asked me a few quick questions and nailed my style. Felt like shopping with a friend who just gets it.”
Srajan
Srajan@_srajan_14
★★★★★
“Told Nudge I wanted running shoes under my budget and the top pick was spot on. Didn’t scroll once.”
Shhrey
Shhrey@23_shhrey_
The first three weeks of beta
500
active shoppers
2,000+
orders placed

Good questions.

Nudge is your shopping companion. Tell it what you need, answer a few quick questions, and it searches across online stores to hand you your top picks that match your preferences.

Shopping apps show you everything, often with paid products on top. Nudge asks about you first, then ranks picks only on how well they fit your budget, needs and taste. No brand can pay to rank higher.

No - Nudge isn’t a store. When you find your pick, tap Buy and you check out on the store’s own website, just like you normally would.

Yes. Nudge is free to use.

Yes. Start a Shopping Huddle, invite your friends, and everyone votes on the same picks in real time. The Consensus Meter shows where the group lands.

We don’t sell your personal data, show ads or use advertising trackers. Your data is stored in India, and you can see, edit or delete anything Nudge remembers about you. The full details are in our Privacy Policy.

Anyone aged 18 or over. We’re live in India first, with the US coming next.

Claude Monet, Impression, Sunrise, 1872: an orange sun rising over a misty blue harbour

Stop searching.
Start finding.

Tell Nudge what you need. It does the searching, and you get the few that fit.

Try Nudge - it’s free