Shopping should be easy.
Choosing a moisturiser, a pair of headphones or a new sofa shouldn’t take longer than picking a film for the evening. You tell us what you need, we do the digging, and you make the call.
We shopped online all the time. And almost every time something arrived, the same feeling followed: this isn’t what I hoped for. The lamp was smaller than it looked. The serum didn’t suit our skin. The speaker sounded flat. The shoes pinched.
Buying was never the hard part. Finding was.
E-commerce made searching easy and finding the right thing almost impossible. It hands you thousands of near-identical options and leaves you to work out which one is actually right for you. Get it wrong, and you pay for it with returns, refunds and the whole search all over again.
Every one of us had lived this, again and again. That shared frustration is how we found each other, and why we decided to fix it ourselves.
Along the way, we noticed something else. We share music, plans, memes and opinions with the people we love, all day long. Yet shopping, something we all do every week, still happens alone, with a screen and a stranger’s review.